Let's Talk About it (4): Marketing campaign

I can't deny that using a movie star, sports star, Hollywood idol, or whoever considered as famous person can bring a very good results in marketing campaign, a lot of people can be affected especially if they like those people, and sometimes the reverse can happen.

But for me, things go in a different way, I always look into the creativity in ads, I like ads which show the points in a very simple way, being away from playing with people emotions, it is just like "Fake" for me when I see those idols do the advertisement, not all the time (especially if the producer of the ads was really creative, something like this:


I also love how Knorr made ads with (Salty) to show how they use little salt now, and how salty is no more used, they give salty and pepper as gift when you buy their products, so cute, and I love it!
Description: Salty purchases a black balaclava so he can look more like a pepper shaker. When it doesn't work out he unsuccessfully turns to a life of crime.



at the end, my point of view, that we don't have to see movie start to buy the product, but we will buy it if we believe the advertisement, and if it was attractive.