Class 1: The Marketing Mix - 18/April/2010, Travel to Turkey Planner

For the first marketing class we took some guidelines for the course, and then we started to talk about several marketing topics such as 4Ps, SWOT, and some other terms, For my first Journal Entry I thought of choosing a service and apply the 4Ps concept on it (Just an imaginary Service):

1- Product/Service:
Turkey, What a feeling!! Travel To Turkey Planner.
This service is provided for people who are interested to travel to turkey, providing them a personalized plan for their trips, based on their: Preferences, needs, budget, and how many days they want to stay in.

2- Price:
The price will vary based on the customer budget and requested plan as the following:
A- Airplane Fees.
B- Hotel preferences and days.
C- Transportation.
D- Meals.
E- Private Guide.

or they can choose from our pre-planned package:
1- Honeymoon package.
2- Business package.
3- Summer fun package.
4- Explorer package.

3- Place:
All planes can be found online, beside online consultation and registering, sample plans and photo album is provided in the website. For more information customers can call the free tole numbers provided in the website.

4- Promotion:
- Seasonal Offers.
- Newsletters (by Email).