Class 8: What did I learn?

It is the end of the course, the last day was fascinating to me, a lot of presentations a lot of great ideas, I learned a lot, especially that marketing isn't just after the product is finished! it is a whole process before and after, starting from designing the product, to Branding until after sale services.

Evaluating things in marking now is more interesting, Slogans has more meanings, Brands has different classes, well!! things have become different.

Group work in marketing team was also different, I enjoyed it the most, because every idea has its own value, own thoughts, even stupid ones! can make difference, actually it can be brilliant! ..

Presentations yesterday showed me that every product or services has it's own way to study it, I hope all of this will be applied on my own product in future :).

Class 7: Online Marketing

Online Marketing is my best field to talk about, it is very very interesting, I really like online marketing, and if I have a company I would relay on the online marketing 90%! ... why? because almost every one goes online! every one use google! (which you can use the ad-sense), almost now a days no one stay without an email? ... newsletters are amazing! especially if you like a company and you like to hear from them! .. for me I'm a big fan of newsletters, because it always update me with the promotions and events!

Companies must know the power of the online marketing, a lot of them still use the old way! but will be also good to use the online marketing, because you will make people see your products worldwide! even if you target local customers! ..

When I go to facebook, I see a lot of advertisements, I've knew a lot of products and institutes that I've never known that we have them in UAE, and I wonder, why don't companies just use this nice and friendly technology! .. we will know more about them!

Class 6: Pricing Strategies!

How do companies set up their prices? I was always wondering why do we have a different prices from Dubai and Abu Dhabi, sometimes we have higher prices in Al Ain City, comparing to Dubai, and in some items it is the reverse.

It is all about what we call (Pricing Strategies), some companies compete in the market with the lowest prices ever! .. like Daiso, the Japanese store, they have every thing which you can imagine and can't imagine. When people go there, they buy more that what they really need! because the price is low! however you end up with a *Good* amount of money to pay, but it is good pricing
strategy to attract people! ..I have a friend who started her own small business, she is making a cupcake, the prices is TOO LOW!!! .. and I asked her, why do you sell your cupcakes in a very low price? .. she said this is my strategy, other people sell them in a high price, and I want to get more customers with a lower prices, she end up with a lot of customers, because they get a good quality and prices.

Class 5: Market yourself

At class when we were talking about marketing, I notice that Marketing does not fit only for products and services, it could even be for human being! ... You do market yourself! ... First I though it is only in interview, but after focusing a little bit at work, I notice that people who can market themselves well, can get a higher opportunities of promotions. I always thought that working silently is the best thing, but I was wrong, I saw people who work less, and market themselves more, get a better promotions and a good reputation in work.

Also another thing, is how do you get your job? sometimes people can be very bad at work, they don't know how to do the basic things, however they got the job! ... and after long period of time, I notice that it is all about how you market yourself, if you market yourself right, you will get what you want.

I remember years ago in the University, they make a lecture called (how do you market yourself) how many students attend? ZERO! because we didn't know this concept well, however if the time go back! I will defiantly go to the lecture.

Let's Talk About it (5): Queit Smoking

There are many ways to let people quiet smoking, it is not easy, but it is not impossible, some of the ways are:

1. Establishing a private (Quiet Smoking Clinics), as I asked many people due one research in university about that, a lot of them wanted to have private clinic.
2. Make the Taxes and prices on Cigarettes and related products so high.
3. Make a camp for people who want to quiet smoking, with the support of Gov. to take help them quiet smoking away from their regular life until they feel good about it.
4. Increase the areas of (Non-Smokers) to make people quiet smoking by force, even for period of time.

Class 4: Product differentiation

This time when I went shopping, I tried to wear (The Marketing Cap) as dr.Bop says, I tried to figure out what's so different between products and brands? ... I came up with these examples:

Marks & Spencers:
When it comes to food, I like to go shopping there, because they have semi-cooked food which is so fresh and high quality, and I love the way they show the expiry date, and they have something also (Best Before xxxx), it gives me good knowledge when to eat this product.
Spring:
I really love this brand so much, when I go to their shop I know that I can find all what I need, sport shoes? flip flops? high heals? .. whatever I'm looking for defiantly I will find it, specially the cute bags, and their prices are really really good comparing to their quality and their rivals, when I go to Al Ain Mall, sometimes I find a shoes with 250 AED in one shop, and almost the same shoes in spring with 120-190 AED, it makes me easily see the difference! also they have a nice employees.

Let's Talk About it (4): Marketing campaign

I can't deny that using a movie star, sports star, Hollywood idol, or whoever considered as famous person can bring a very good results in marketing campaign, a lot of people can be affected especially if they like those people, and sometimes the reverse can happen.

But for me, things go in a different way, I always look into the creativity in ads, I like ads which show the points in a very simple way, being away from playing with people emotions, it is just like "Fake" for me when I see those idols do the advertisement, not all the time (especially if the producer of the ads was really creative, something like this:


I also love how Knorr made ads with (Salty) to show how they use little salt now, and how salty is no more used, they give salty and pepper as gift when you buy their products, so cute, and I love it!
Description: Salty purchases a black balaclava so he can look more like a pepper shaker. When it doesn't work out he unsuccessfully turns to a life of crime.



at the end, my point of view, that we don't have to see movie start to buy the product, but we will buy it if we believe the advertisement, and if it was attractive.